06.11.13
Boden Press Day
During my week with the promotions team at Grazia magazine, I was given a laborious task to go to Boden S/S 2014 press day and look at pretty clothes. I know. Laborious. The new collection is, of course, full of colour and pattern, this is Boden after all, and with it being for spring ans summer the colours and prints are intensified somewhat. My favourite piece was a neon pink, high waisted, box pleated midi-skirt, adorned with a delicate cream embroidery. I found myself gazing lovingly a number of times at a selection of pastel or vibrant tangerine/ magenta polka dot cigarette trousers . This was then rounded off with a pair of silver brogues which I found particularly intriguing, I am a girl and they were shiny after all.
In-keeping with the classic 'yummy mummy' Boden style, there were a number of cutesy props and stalls which added to the experience. A sandpit had been fashioned in the centre of the room, complete with printed deckchairs, parasol and table laden with various objet d'art. Floral print clad girls floated past offering candy floss, elderflower water and an ice cream stand stood proudly by the entrance - granted the ice cream man did look a little bored. The complimentary gift bag on leaving carried on the seaside-esque journey with sticks of primary coloured rock, and a generous £100 gift voucher, the main (only) reason I had been sent here. All in all an enjoyable insight into next seasons uplifting prints and colour ways.
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