VISUALLY AWARE AND A MOOD BOARD ON THE SIDE

MODULE 1:

VISUAL AWARENESS - FCP Lecture.

THEN: A brands past or how they reference the past.

NOW: Cultural & visual references made at the moment.

OTHER: Future visual identity, where is the brand going?

VISUAL RESEARCH METHODS: Mood boards. 

Mood boards must be edited, less is more here. 

Research is simply creative investigation, there are so many ways it can be done; taking photos through to analytical quantitative data. 

• Field of study - Theoretical
• Research problem - Theoretical
• Applied research  - Practical
• Quantitative - Data
• Qualitative - Theoretical

Fashion is never static. 

It constantly evolves around us and even if those synics say they aren't affected by fashion, they simply are. Absolutely everything depends on design from gardens to light bulbs. It's about communicating between an audience and a message that's trying to be put across.