MOOD BOARDS 3/10/13
Starting point
Presenting focused information
Tells a story of your research
KEY ELEMENTS
Colour pallette
Theme of research
Materials and Media
Design equation - recipe for a mood board
Key words and text
Marketing focus
Styling
THEMES CAN BE
Conceptual
Abstract
Narative
PRIMARY RESEARCH - Own findings/ 1st hand, directly personally involved.
SECONDARY - Magazines etc.
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