TASTE MAKER HAND OUTS

Molly Guy ||
Stone Fox Hippie Lifestyle taste maker
Owner and creator of the Stone Fox Bridal Boutique. Creating beautiful, alternative, bohemian alternatives for hippy brides to be. Their blogs, interests and online boutiques inspire me day to day through food, interiors and fashion. I first came across the Stone Foxes on Instagram and spend a questionable amount of time going through each beautiful photograph. The interiors I find most interesting, I have since created Pinterest boards inspired by the bohemian nature of their surroundings.
Here's to being a wannabe Stone Fox!

Leandra Medine ||
The Man Repeller
Creater of the blog phenomenon that is, The Manrepeller. With tag lines such as; 'It's not couture unless it looks like a vagina.' It's easy to see how Medine has risen above the rest of the sultry eyed, pouting fashion blogger army.
Her wit and use of actually smiling in photographs pulled me in and now i'm hooked. Able to mock the industry a little, and not take herself seriously, I find I am inspired by her articles and blog posts.
It helps that she dresses incredibly, too.

SELFIE PROMOTION

Tim // Lecture 20.2.14

Self Promotion

Who do you want to be?

Self promotion marketing tools

Off campus self motivated work examples

Skill set prototypes

Varied time line examples e.g. 2 year self set projects. 

Something repeated weekly or so, moodboards?

Skill of noticing street style etc. 

 'HELOOKS' 

Business cards ideas and paper ephemera. 

- J Van Dijk, each business card is different. 

- 'Exposure' use handwriting 

- MOO cards can print 100x business cards but each can be different with no extra cost. Printfinity. 

- reallygoodprint.com do good student bundles e.g. Foil, laser cutting. 

- GREY magazine

- Bar Gelato 

- SNOG 

D.I.Y Design it Yourself - Ellen Lupton book.

Rabbit Party Balloons. 

Student Competitions, DNA Magazing 

Events and PR - volunteer for events over spare time. 

Online magazines, submit things yourself. Highsnobiety etc. 

Keep your thoughts in one place: Pinterest/ blogger. 

Know yourself, what are my unique qualities. 

- What could be my niche?

- What is your unique perspective?

- What are my personal enthusiasms?

- What is particular to your experience?

- What drives your creativity and talent?

Know your industry - what aspect of the industry are you most inspired by?

- Where are your skills best placed?

- How will things change due to your contribution?

- What will you offer?

- What do you bring to the table?

- How do your abilities mesh with the current industry profile?

- Which roles are the 'best fit' with your natural predilections?

 

Critique the industry, what parts do I think need help/ improving. 

Know the top players who are my heroes and heroines.

- What and who do I admire?

- What is your perfect dream team?

- Who are you future colleagues and collaborators?

- Who are the kep players in my area of expertise?

- Who are the individuals closest to your approach and level?

LOOK UP/ BOOKS: Studip Pepe/ DATA FLOW book/ BEAM Visual Tactics book/ Creators Self Promotion: In House Graphics. 

Know your target niche, hold a conversation with people who have an understanding of what you're interested it, cool understanding of what I say I like. Develop a data base of key related areas/ people.

Match the expectation raised by your work. 

Create the Evidence: develop skills/ show work in an accessible format. Start blogs now etc and perfect it over time/ refine. 

Differentiate between your professional self and the rest.  

BOOKLET UPDATE

NYC Trand Booklet/ Report - brief notes 

Must be on InDesign 

Own pictures

Need to see a printed mock up next week

Consider all things from the seminars last week 

The Ten Commandments of FCP

Tim & Claire Lecture 

The Ten Commandments of FCP 

1// Thou shalt not present pixelated or distorted images. (300 ppi is spot on)

 -More pixels makes for a sharper edged and better quality image.

 -Ppi = pixels per inch in Photoshop

 -ddi = dots per inch on screen output (printing) 

Always hold the SHIFTkey when scaling an image. 

Overprint preview on InDesign will highlight any images there are issues with. 

2// Though shalt always use a grid structure. 

3// Though shalt respect the 10 commandments of type. (Book from library) 

 -No more than three type faces per doc. 

 -Keep type size as 8pt to 10pt. 

Kerning - white space between letters. Should be even, InDesign you can alter this. 

Don't use just capitals for main body of text. 

Thou shalt not make lines too short or too long - text that spans across the page is difficult to read but at the same time columns shouldn't be too thin. 

Turn off hyphenation! 

 

4// Thou shalt not use unnecessary elements on a page. 

5// Thou shalt not use standard printer paper. 

6// Thou shalt consider the aesthetic of the brand. 

 -Use appropriate logos etc. Visual research is essential for the Perfume Brief so the colours etc don't connote the wrong things. 

7// Thou shalt use spell check and proof read!!!! Edit - spelling - check spelling (InDesign) 

8// Thou shalt use page design which is appropriate for the content. 

9// Thou shalt always do a test print. Test he most difficult page e.g. full colour pages. Try and experiment with textures and ask Claire for advice on how to achieve these things.

10// Thou shalt use my reflective journal. 

Help tool on InDesign, guides on the NOW. 

Printing in InDesign: create booklet  - setup - preview - print settings. Check it is set up as it should be. 

InDesign Lecture Top Tips

Tim and Claire Phips 

NYC Report Brief - February 24th 5 min. Presentation. 

InDesign- sophisticated program for all multiple page documents (and posters). 

Pick images I can narrate, can use a few images from internet.  

Step 1: Prepare your content, put all images in one folder save them as 300dpi in CMYK colour format.

Cataloging your images

Adobe Bridge: gives you a preview of all files, cataloging by using kew words. Use words that are useful and future proof, can use a few words to label each image and it will appear in all categories it's been tagged with. e.g. Background textures. 

Create moodboards. Collate images in Adobe Bridge: select images choose template in top right corner to put all images on one page, this makes it easier to print images. 

 

Plan my booklet to develop a style. 

Binding styles:

Saddle stitch- multiple of 4 pages (front and back) no spine, limited page numbers. Must be multiple of 4 page numbers. 

Perfect binding- magazine type, glue, needs a cover and spine. FIND SOMEWHERE TO DO THIS. 

Stab binding- can be made of single pages, doesn't open flat, looks quite homemade/ artistic. 

Coil or Comb binding- inexpensive, opens flat. Not creative more appropriate for informative books. 

Plan booklet- time frame, printers, layout, margins, bleed. 

Create a mockup in physical form before going to InDesign. 

To get images right to edge - full bleed - need to print on larger papar and trim down. 

Grid structure - keeps the pages neat and gives visual consistentcy throughout the pages. 

Use 'Master Pages' Pages - A master - go up to layout - add in rows and columns - for page numbers: add text box. 

SVe back up on cloud of Dropbox. 

Save as PDF - file and export. 

Save as print to ensure all images are right quality, save as web for ISSUU etc. 

Can export with pages as spreads or as pages. Compression to reduce massive files. 

Turn off hyphenation- typography a deselect hyphenate. 

Www.creativeblog.com for inspo.