Self Promotion
Who do you want to be?
Self promotion marketing tools
Off campus self motivated work examples
Skill set prototypes
Varied time line examples e.g. 2 year self set projects.
Something repeated weekly or so, moodboards?
Skill of noticing street style etc.
'HELOOKS'
Business cards ideas and paper ephemera.
- J Van Dijk, each business card is different.
- 'Exposure' use handwriting
- MOO cards can print 100x business cards but each can be different with no extra cost. Printfinity.
- reallygoodprint.com do good student bundles e.g. Foil, laser cutting.
- GREY magazine
- Bar Gelato
- SNOG
D.I.Y Design it Yourself - Ellen Lupton book.
Rabbit Party Balloons.
Student Competitions, DNA Magazing
Events and PR - volunteer for events over spare time.
Online magazines, submit things yourself. Highsnobiety etc.
Keep your thoughts in one place: Pinterest/ blogger.
Know yourself, what are my unique qualities.
- What could be my niche?
- What is your unique perspective?
- What are my personal enthusiasms?
- What is particular to your experience?
- What drives your creativity and talent?
Know your industry - what aspect of the industry are you most inspired by?
- Where are your skills best placed?
- How will things change due to your contribution?
- What will you offer?
- What do you bring to the table?
- How do your abilities mesh with the current industry profile?
- Which roles are the 'best fit' with your natural predilections?
Critique the industry, what parts do I think need help/ improving.
Know the top players who are my heroes and heroines.
- What and who do I admire?
- What is your perfect dream team?
- Who are you future colleagues and collaborators?
- Who are the kep players in my area of expertise?
- Who are the individuals closest to your approach and level?
LOOK UP/ BOOKS: Studip Pepe/ DATA FLOW book/ BEAM Visual Tactics book/ Creators Self Promotion: In House Graphics.
Know your target niche, hold a conversation with people who have an understanding of what you're interested it, cool understanding of what I say I like. Develop a data base of key related areas/ people.
Match the expectation raised by your work.
Create the Evidence: develop skills/ show work in an accessible format. Start blogs now etc and perfect it over time/ refine.
Differentiate between your professional self and the rest.
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