MOTIF

Tim | Lecture
11.3.14
Motif Trend
- icon, symbol, image, device, logo, pictogram, shape, pattern, texture.

1 - Narrative/ contridution to the story
2 - Trend/ seasonal/ contemporary relevance
3 - Innovation / unique application
4 - Meaning/ association
5 - On brand/ appropriateness

Trees
1 - Woodland/ forest
2 - Birch/ bark
3 - in a tree
4 - Twig/ branch 
e.g - Moschino jeans, Nicole Farhi, Sportmax then filters down to hughstreet. River Island and Monsoon. 

Wallpaper
1 - Reto / vintage 
2 - Baroque / Damask 
3 - Floral / chintz
4 - Chnoiserie - french work which means the fad of oriental style in Europe 

Deers
1 - Stags head trophy
2 - Cute bambi
3 - Woodland creature
4 - Antlers 

Birds
1 - taxidermy bird/ gothic
2 - What bird represents your brand. 

Categorisation - notice patterns in things.
Adobe Bridge, Pinterest, get to know what has been done (above) and what is being done and what will be done. 

John Galliano - Le Parfum numero 1 
Perfume ad.
Turn of the century, colour - purple, histories most evocative colour. 'Mauve - Simon' - book.  
Model:
Historic References: historic women, Marchosa Casartchi, Sarah Barnhart (actress) Theda Bara, Eary movie stars - eye makeup & very dark lips - had to survive black and white photography. Mata Hari - a spy, famous acrtress & erotic dancer. Lacrecia Bourjia historical 

The Language of Flowers - Mandy Kirkby. - Prop Symbolism.

Make a mood board of what hsoud be on our adverts. 


Bondini - painter of portrait
John Singer Sargent - Madame X - black velvet gown