TRENDS

Lecture || Tim
27.03.14

Trends - colours, pattern, shape.
- Take brad overview of something and pick out pattern.
- Broken a 'trend' down, and create phrases that can translate into VM or other areas of the industry.
- Looking for trends that can move directly from garments into other platforms.
- e.g. Big Volumes - softer, baggier, drapes - these words you could use in a VM display etc.
- Create ideas/ words that could be where that trend is heading. For example using feminine words like lace, fur, ruffles etc. to use in Mens Wear, would this then modernise the trend?

Looking to garment to evolve our stories & narrative.
- Gather a large body of images, find trends within.
- 'The Musicians.' Punks.
- 'The Intellectualists'
- David Hockney

Examples of trends within Menswear trends that you could use in other platforms.
- Oscar Wilde panache meets Prince Regent Pomp.
- The Nautical Tycoons - Monaco Yacht Club meets Palm Springs Poolside
- Vampire Vantiy meets VIP invite
- 'Shrunk in the wash Preppy meets Dressed by Mom swot'
- 20's Brideshead Privilege meets 80's Miami Vice pastels - Watch/ read Brideshead