Guest Lecturer: Jonny (Art Director)
Ellesse - Brand Identity - Stylish, Italian, Sportswear, Italian Tailoring, Iconic
DNA - Colour, Sports inspired, modernity
Come up with a few concept ideas, storyboard these, then finalise.
Sketch photoshoot ideas
Inspiration : Retro, 60's, saturated, colour
These imagoes are what they created for the first campaign (above) these where then brought into life for the 2nd campaign with models etc, for Spring Summer, then developed further for Autumn Winter.
Pictures - $10000
2nd Campaign - $9000 per day for models
South Africa Shoot (SS) - $70K
AW Shoot - £90K
Grooming: What models do we need? What look will they have?
Advertising & PR for Ellesse: Outdoor, posters, billboards, retro feel. Online, youtube, website, PR, NME, Elle etc.
Third Party Collabs with Gaggio - had 6 Vespas created.
Photographer - Nick Clements
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