Lecture | 28.4.14
Prop over location.
Attitude over polish.
Reference history.
Real locations - celebrate the locations through composition.
Brand image - photography.
Homage - take something and recreate it.
Carven.fr - good composition in shoots.
Play around with projected images, photos in images, paint, shapes.
Opacity within layers to merge two images together.
Styling, model, mise-en-scene must portray the right tone of the scent.
Image must have 'layers' or depth to it as perfume does.
Blur/ distort within software.
Lack of location, post production.
VictorVictoria - Blur image, typography layered over for advertisements.
Consider relationship with typography.
Finalise photo hoot ideas, create mockup adverts etc. Story board images, shots for video.
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