Lecture || 15.4.14
Tim & Claire
Quick Reminder:
Cataloguing images on Bridge.
10 Commandments
Retail based research
Compositional styles moodboards
Motif Trends
Concepts storyboards and the short video
What are logos:
Signs & symbols
Identifiable Signature - graphic
Successful Logos - ESSENCE of a brand, visibility, application, distinctiveness, simplicity, universality, retention/ memorable, colour, descriptiveness, timeless, modularity, equity, brand values.
Sydney Opera House logo - leuverdesign.com
Vivienne Westwood as a brand - English, Eccentric, Historical, playful, feminine, charisma, heritage.
Logo embodies these words. The orb represents tradition and the ring around represents the future.
What words do we want to associate with our brand, DNA?
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