Seminar || 14.4.14
Guest Lecturer - Johnny (Art Director)
Our Video - Big Idea
Montage, 'scrap book', incorporate all three memories.
Johnny - 'In perfume advertising everything is upfront, be quite blatant with it, big bang, otherwise people will just ignore it.'
Video to launch us as a brand, featuring Seaside, City & Countryside. Then Launch each perfume one by one. For example, 'Beach party' for the Seaside invite all the bloggers etc, this should create a buzz about our brand, creating anticipation for the launch of the City and then Countryside perfumes.
Brand equity. These events will evoke memories from the audience, e.g. ice-cream, candy floss, 2p machines from the arcade etc. for the seaside.
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