Friday, 24 January 2014
Thursday, 23 January 2014
DRAFTEH
Cover ✔️
Pages 2 & 3 photo page ✔️
Contents 4&5 ✔️
Mood board 6 & 7✔️Brand handwriting design equation 8&9✔️
Perceptual map 10 ✔️
Consumer profile 11 ✔️
Brand essence model 12 &13 ✔️
Competitors 14 & 15 ✔️
Communication Tp's 16 & 17 ✔️
Blank 18 ✔️
New concept title page 19 ✔️
First two pages of new concept 20 & 21 ✔️
Second pages of new.c 22 & 23 ✔️
New concept three 24 & 25 ✔️
New concept fourth 26 & 27✔️
Margiela objects 28 & 29 ✔️
Behind the hashtag 30 & 31✔️
References 32 & 33 ✔️
Inner back cover 34 & 35 ✔️
Back cover 36 ✔️
Tuesday, 21 January 2014
BRAND DNA AND CONSUMER PROFILE - NOTES
Consumer Profile.
Cult status immediately gives the brand elements of 'cool'.
Have to search for brand so therefor the consumers will have their fingers on the pulse of updates in the fashion world.
Kanye West is a huge fan, wearing custom made Margiel Trademark Veils at his live shows, therefor fans of his music would, more than likely, follow Margiela also. Making his target consumer, their target consumer. A grounder generation who appreciate hip hop and street fashion.
Collaborations with Converse also show the link to a younger, musically orientated consumer, albeit a different genre to the about Hip Hop.
Collaborations with H&M indicate a link to high street fashion, this store being popular with a young fashion conscious generation who can't afford designer prices. Student.
The employees in the store I visited seemed 'achingly cool,' although supposedly in the Lab Coat uniform, their own clothes were completely visible, showing an impressive array of 'blogger-esque' putfits, showing the brand is continues to appeal to fashion forward consumers.
The introduction of MM6 would hint MMM wanted to widen their target market and become more accisible/ affordable. Allowing this younger consumer to become a part of the brand.
Their impressive number of Instagram followers would indicate a high number of fans on the social media world, these are, stereotypically, younger and it's a relatively new technologocal concept.
Brand DNA;
Deconstruction
Unity
Anonymity
Martin believed in objects as blank canvases, allowing things to be constructed from deconstructing something els, a concept which set his apart from other designers being dedcribed by Alaii as the 'last of the individuals.'
Unity; seeing everyone as equals, this is shown through the Lab Coat uniform employees wear. This links in with the next concept.
Anonymity; this brand essence follows on from Unity, from how Margiela presents his models to his elusiveness. The covering of models faces, be it through ornate veils, flesh coloured fabric or his signature single lense sunglasses, tells us he wants each to be judged at equals and let the clothes do the talking. The lack of logo, until recent years, and his distaste for publicity and media also gives context to this theory.
Friday, 17 January 2014
Thursday, 16 January 2014
'IT WAS ALWAYS ABOUT HAVING A LOVELY DAY' - Paul Smith
Paul Smith
Gentleman Designer
Photographer
'Don't want to be normal or boring, you want to be something different.'
Shop was opened in '82.
Inspirations for prints from books of samples from the 1800's.
180 I'm the building including designers, marketing and press Etc. Added a little extra detail to a plain white shirt to appeal to people who wanted to be a little different 'without looking silly.'
Print meetings; talk about moodboards, prints a lot of discussion with designers and print designers and so on. Collections based on rock stars in suits and gorilla coats, record sleeves etc.
'You can find inspiration in everything.' - Paul Smith
Portobello Street market on a Friday. Smith talks to Tony who comes into work at Retro Styling.
Was a child of the 60's, a very creative time, a lot of rule breaking in terms of design, print, fashion. Strong element of dandy-ism, men rebelling against their classic upbringing.
Christopher Sharp - Founder of the Rug Company.
Left school at 15 years old always worked in shops. Key to a good salesperson:
- honesty
- enthusiasm
People began talking about Bauhaus, Pop Art etc wondered if he could have careers in this industry. Opened a boutique shop up in Nottingham.
Show in '78 half walked out half loved it, they give the audience a lot of colour, raspberry, ochre etc.
Use male models with long hair, who don't look like perfect boys, a lot of inspiration from rock music. Old album covers of Pink Floyd, Led Zeplin, Jimmy Page, Jimmy Hendrix, the clothes are extreme, a lot of prints still we'll tailored.
'The most uniquely British designer,' - Hamish Bowels.
A 'good luck' rabbit for each show. 60 shows.
Smith did a lot for men, allowed wearing flowers or jazzy socks to be seen as rock'n'roll.
Has the balance between having the hat of a business man and the hat of the designer. Often designers develop to big an ego and distance themselves from their employees and customers.
TOKYO. Is there for store openings to give the brand essence.
'Maybe a bit of luck but also about personality.'
Bruce Weber - artist/photographer.
'Sometimes thinks they should be more 'fashionable' in order to be taken more seriously by fashion magazines, but on the other hand you reach more people this was, and that suits me fine.'
He see's things that others don't see.
'It was always about having lovely day.'
PONLINE PORTFOLIO
Portfolio
What to include:
Emphasis on project 3.
Design slides on Photoshop then add into PowerPoint.
1. Digital format
- title page: name, student number, FCP level 1, Visual Awareness FASH10105
- contents page and chapter pages
- small paragraph to introduce each brief/ project
- photo of moodboard
- digital copy of all projects
- link to blog
- extra curricular work
- competition entry?
- group presentation can be annotated if certain info needs to be portrayed
- work experience, scan in Grazia pages
- Can add in photoshop colour palettes, extra bits and bobs
Examples: Olivia Thomas & Lauren Aldridge
2. Printed format
- Brandzine
- Reflective journal Sketchbook & Notebook
- Zine and Reflective journal in a plastic bag with memory stick
- Ensure memory stick is securely fastened to zine and journal
Ensure all pieces of work have all info on, name etc. Submit by 12pm Friday 24th Janruary at WAV admin Office 102A, or before.
ISSUU - upload Zine and/or PDF portfolio
Cargo Collective - online portfolio site.
Wednesday, 15 January 2014
Tuesday, 14 January 2014
MMM BZINE PLAN
Checklist-
PART 1. 1000 word count - The Then & Now.
brand analysis:
- Concise understanding past and present
- Mood board
- artistic and cultural references that inspire
- brand products
- corporate brand identity
Brands design equation
- mood board
- show visual identity through graphics & imagery
- consider colours/ palette pattern texture materials media motifs icons & how it's used through context and communicate channels.
Brand positioning
- brand essence model
- perceptual map ✔️
Competitors
Consumer profile
Communication touch points
- route to consumer, hard for consumers to find. Elusive
PART 2. 1000 Word Count - The Other.
New concept
Ideas
- home ware
- I hate perfume collab
- anonymous photo uploader
- underground store
- travelling store on a plane updates online as to when/ where it lands
- bag collab with Cèline
Bibliography
List of refernces and illustrations - Harvard system.
Fonts:
Courier new
Franklin gothic heavy
Californian FB
FONTS MMM STYLE
In order to keep the super cool, laboratory, medicinal genre going this font is used often. On the logo of course, and then on perfume bottles and marketing posters, short films and so on.
This gives an typewriter-esque effect. These fonts can be downloaded, however the University software won't allow this.
The second font often used is a stencil style lettering, this, again, adds to the scientific feel to the brand as it connotes crates and industrial equipment.
BRANDZINE PLANZINE
FASHION'S INVISIBLE MAN. 
Mr. Martin. a Belgian fashion designer, graduating from the Royal Acedemy of Fine Arts aged 22 he went on to revolt against the luxury fashion world, embracing the eccentric concept of deconstruction, following in the footsteps of Rei Kawakubo from Commes de Garçons, the Antwerp Six firmly in tow. He re-used old wigs, canvases and silk scarves and created new couture garments. One of the earlier uses of recycling. He worked as anassistant to John Paul Gaultier between 1985 and 1987 going on to show his first collection in 1989. His next role was Creatuve Director of Hermès women's line from 1997 to '03.
In 2002, chief executive of Deisel, Renzo Rosso, acquired Margiela giving this quote: 'We are very happy with Martin, but for a long time he has a strong team and does not work on the collection, just special projects.' This fuelled speculation Martin was to not be involved in recent collections, further.
In early 2008 Margiela approached well regarded Belgian designer, Raf Simons of Jil Sander, proposing he take over at MMM, however nothing resulted of this conversation and shortly after Simons signed a three-year renewal contract with Jil Sander.
In '09 fashion entrepenour Rosso made it public that Margiela had not been with the brand for some time, 'here but not here,' revealing that they had a fresh, young design team that creating Margiela for the year 2015.
Mr. Margiela managed to maintain an impressive elusiveness over the years, the only picture printed on s face being in a New York Times article from 2008. This mysterious attitude exudes provocativity, creating intrigue, emphasizing two principles. One: his designs should be able to speak form themselves, and two: that the work is a product of a collaborative team, not just him himself. Thus birthing the name, 'Fashions Invisible Man.'
The anniversary show revealed the importance of Margielas input, including designs which showcased his wit through mirrorball tights and synthetic wig coats. His influence can be seen in Alexander McQueen and Marc Jacobs designs (pointed shoulders being the characteristic in question.) 'The acceptability of shredded jeans owes a dept to Mr.Margiela,' - New York Times '08.
'The last individual vision.' - Azzedine Alaïa on Margiela.
The hoof shoe has become somewhat of a signature along with the Lab Coats, which adorn all store employees.
change caused slight friction between Martin and Diesel's marketing based culture, the additions of more stores and fragrance line challenged Margielas original philosophy that his fans must make the effort to find his clothes. The addition of his name to the original numerical label saw more displeasure from Martin.
Patric Scallons, who resigned as communications director in October '07, was the most public face of the brand for 16 years revealed Margiela believed 'customers should react to the clothes and philosophy, not the news media hype.'
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