MMM BZINE PLAN

Checklist- 

PART 1. 1000 word count - The Then & Now. 

brand analysis:

 - Concise understanding past and present

 - Mood board 

 - artistic and cultural references that inspire 

 - brand products

 - corporate brand identity

Brands design equation

 - mood board 

 - show visual identity through graphics & imagery 

 - consider colours/ palette pattern texture materials media motifs icons & how it's used through context and communicate channels. 

Brand positioning 

 - brand essence model

 - perceptual map ✔️

Competitors 

Consumer profile 

Communication touch points 

 - route to consumer, hard for consumers to find. Elusive 

PART 2. 1000 Word Count - The Other. 

New concept 

Ideas 

 - home ware  

 - I hate perfume collab 

 -  anonymous photo uploader

 - underground store 

 - travelling store on a plane updates online as to when/ where it lands 

 - bag collab with Cèline

 

Bibliography

List of refernces and illustrations - Harvard system. 

Fonts: 

Courier new

Franklin gothic heavy

Californian FB