Tuesday, 14 January 2014

FONTS MMM STYLE



   In order to keep the super cool, laboratory, medicinal genre going this font is used often. On the logo of course, and then on perfume bottles and marketing posters, short films and so on. 


This gives an typewriter-esque effect. These fonts can be downloaded, however the University software won't allow this.

The second font often used is a stencil style lettering, this, again, adds to the scientific feel to the brand as it connotes crates and industrial equipment. 
 

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