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Who do you believe?
- Breaking news story
Reliable/ Official twitter accounts e.g. @SkyNews as opposed to Daily Mail etc.
Official news apps. Broadsheets as opposed to tabloid, gossip papers.
News on BBC TV, radio stations.
- New Trend
Fashion magazines e.g. VOGUE, Harpers Bazaar etc.
The Man Repeller blog.
Instagram accounts, hashtags.
Fashion week.
Websites such as WGSN, Business of Fashion.
Dubious of shopping app 'New Trends' e.g. Topshop app as they are selling the products.
- Product Launch
Official website of the brand.
Youtube channels, of reviews, live launches etc.
Vloggers, bloggers such as Lily Melrose - honest
Trust as friends opinion as opposed to a promotion in a magazine or adverts as they have agendas to sell the product.
Recommended reading: The Tipping Point.
Sources - identify 3 pieces that have been influenced by PR companies.
Daily Mirror - Starbucks: Boost your CV. Starbucks image and piece by HR Director from Starbucks.
NCS Summer Item
Movie reviews.
www.theguardian.com abcs Nation Newspaper stats.
ABCs - Stats & figures on media.
Mini Brief - Nottingham City of Culture - Food Festival, Festival in general, Market Square, promotion on Social Media, outdoor advertising, guerrilla advertising pop up food stalls etc which promote the main event.
- Nottingham Castle
- Heritage, vintage shops etc.
- Create a 'Hook' or event to get into the media.
- Often something cant start the ball rolling - think about which ways would be the best to start out Island Water ball rolling.
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