Thursday, 15 May 2014

Seminar || 15.05.14
Guest Lecturer: CEO Front Cover
Seminar

What makes Front Cover unique?
Example:
1. Ready to wear makeup collections
2. Everything in the box to get the cover look.
3. + Make up artist instruction, so you can achieve the looks in your own bedroom.


What makes your product unique?
- A fragrance that celebrates Britain heritage in a contemporary and luxury way, scents evoke memories of British places for the consumer.
What are the key strengths?
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- Evoke emotional connection with the consumer through honesty.
- Delivering customer service worthy of the luxury market.
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Which qualifies identity with the needs of your customer?
- To allow a little escapism through memories in scent.
- Developing an emotional connection with our customer.

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