Lecture | 01.05.14
Jessica - Marketing Manager
Basic colour processes CMYK (Digital)
- Black
- Yellow
- Magenta
- Cyan
If you want a different colour for your brand have to use what's called a 'Special' Colour Spectrum.
Customisation and personalisation is becoming more & more important. Difficult to see physical packaging being taken over fully by Digital packaging.
78% of consumers feel that brands that create unique & personalised content are more interested in building a relationship with them'
- Hanley-Wood Business Media 2013
Chuck Taylor are trying to create Facebook shops - design their shoe and upload it.
Marketing V Reality - ensure all marketing wishes can be put in to practise
Decoration - Value added/ embellishment - brands like Chanel can get designs onto their glass bottles, smaller brands can use labels etc to create the same effect but without the huge costs. If design changes instead of the whole bottle/ stock becoming obsolete it will be just the label.
Design on bottle with clear resin (label) over the top creates a brail like effect, slightly raised design.
Print Styles:
Colour prints/ designs on a silver backing create a luminous finish.
Thermochromatic
Holosheen
Scent release
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